Megan and I were taking a real look at our business the other night. Spreadsheets open. Notes and thoughts. Trying to map out everything happening right now.

And, yes, there’s a lot happening. It’s exciting.

RedTale bookings for corporate work.

Daily quotes going out to hundreds.

Murals going up in town.

Merch orders coming through the shop.

LinkedIn posts connecting with people I’ve never met or haven’t seen in a while.

We weren’t stressed about it. We were kind of excited, actually. All these different things moving at once.

But it did beg the question: “How do we explain all this to someone new?”

That felt both easy and tough at the same time. Because it could be easy to treat all of the things above as separate initiatives when they’re really not.

That it might not be about picking one path, but walking all of them at once with the right vision of the real work.

Snapping into focus

So, how to explain this without sounding all over the place?

RedTale Communications is focused on working with organizations. Big strategic sessions. Leadership teams trying to figure out their next move.

Draw for Hope is about showing up every day with quotes and small reminders. Individual people who just need a moment of encouragement.

Draw What Matters is the newsletter you’re reading right now!

These aren’t competing priorities. They’re just different ways of doing the same thing.

Whether that’s for a boardroom full of executives or someone scrolling through their phone on a Tuesday morning.

Different audiences. Different formats. Same work.

Two Doors, Same House

Corporate visual work and daily hope drawings (murals and books, too) sound like opposite things. Some feel serious and strategic. Others feel personal and reflective.

But they’re both about the same skill: Making the invisible visible.

In a boardroom drawing for executives, it means listening for the patterns they might not see yet. Some unspoken tensions. Breakthroughs hiding right there in their own words. Making the invisible visible so they can work with it.

Drawing a quote at my desk each morning is much of the same thing. Taking an idea that feels abstract or overwhelming and trying to give it shape. Making the invisible visible so someone can hold onto it.

Each path feeds the other, too. Corporate work keeps listening sharp. Daily practice keeps creativity alive. Neither one works as well without the other.

Strategic work often pays the bills and challenges me to translate complexity. The daily work fills my soul and reminds me why visual thinking matters in the first place.

Making the Invisible Visible

Clarity might not always mean narrowing down. It could be just naming what is already happening.

Not scattered, but instead working in multiple formats for multiple audiences, all built on one belief: people benefit from seeing what they're often too close to notice.

Maybe you need someone to draw out a team's strategic challenges so everyone can finally move past the stuck points. That's RedTale Communications.

Maybe it’s a daily reminder that hope exists and we’re not alone in the hard stuff. That's Draw for Hope.

Maybe it’s something visual and meaningful to put on your wall or give to someone who needs encouragement. You can find it at our Draw For Hope store.

Different doors into the same house

Whichever one resonates, come on in.

Spent a while thinking maybe I needed to choose. Corporate or creative. Serious or hopeful. Strategic or personal.

Now I know those aren’t either-or choices. They’re both-and realities.

Every drawing, whether it’s on a giant board in a Pentagon briefing room or a small quote on a Post-it note, is about the same thing: helping people see.

So yeah, I’m walking all the paths at once. Maybe I’m done “worrying” about it? Let’s hope so.

If you’re walking multiple paths, maybe you don’t need to collapse them into one.

Maybe you just need to see how they all point toward the same place.

Grateful you are here,

Wade

PS - Want to follow along on whichever path speaks to you?

Daily quotes live at Draw for Hope.

Corporate visual work happens through RedTale.

And if you just want something beautiful and meaningful on your wall, table, or in your closet, check out the shop.